Marketing strategist · operator · builder

A modern marketer who doesn't stop at the strategy. I help build the foundation and deliver the result.

I’m Tim Bailey. I combine a decade of marketing leadership with modern AI tools to help teams turn strategy into working systems and measurable results. I lead the direction, build alongside the team, and stay hands-on through execution so I can see what’s working, what isn’t, and what we do next.

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A friendly illustrated chest-up portrait of Tim Bailey wearing a tan band-collar shirt

10+ yearsmarketing leadership
14 industriesadaptable operator
$12M+budgets managed

Marketing leadership

Modern operating systems

Work that gets results

Results you can see

What changed

I stopped waiting for the future of marketing. I started building it.

When my chapter ended at a large marketing agency, I used the opening to rethink how marketing work could get done. I started a freelance practice, served real clients, and built the systems behind the work. Every idea had to hold up against real deadlines, budgets, feedback, and results.

What came out of it isn’t a theory about AI. It’s a working model for how a strategist, a team, and the right technology can move from a goal to real work and measurable results.

This isn’t emerging technology replacing marketing. It’s a marketer using it to build a better way to get results.

A strategist, a builder, and a player in the work.

I like to start with a clear goal, build what the plan actually needs, and work alongside the team through execution so I can see the results take shape and help make the next move.

Strategist

Set the direction.

Find the real problem, choose the path, and give the team a clear goal and definition of success.

See the foundation

Builder

Build what the plan needs.

Turn the strategy into campaigns, products, workflows, reporting, and the systems that help the work perform.

See the system

Player

Stay in the work.

Work alongside the team, watch the results, and use what we learn to make the next move.

Play the field

The way I work became the way the system works.

I built a marketing operating system that plays like a team.

Twelve specialist agents, each with a clear job to do.

I designed twelve specialist AI agents around the work a modern marketing team already needs to do: strategy, content, media, web, analytics, operations, and quality. Each one has a defined role, clear standards, and the context it needs to contribute.

I lead the formation and set the pace. I set the direction, work alongside the system, make the judgment calls, and stay hands-on through delivery. The technology helps the team move faster and stay connected. The result still depends on strong marketing leadership.

Set direction Build + deliver Measure + improve

Drag the team into formation. Move the ball from brief to shipped. A goal changes the score. A miss stays in play.

Set the goal+Move the formation+Ship the work+Read the result

Brief0 : Shipped0

TB Tim Orchestrator

The team is ready. Build the formation and move the work.

Formation key

SStrategy
BDBusiness development
OPOperations
SGSystems governance
PMPaid media
CTContent
SEOSEO
WWeb
CPCopy
DDesign
AAnalytics
QAQA review

From system to proof

Then I put the system to work.

A better operating model only matters if it can handle real briefs, deadlines, budgets, feedback, and results. Here is what made it out into the world.

Led the rebrand and production website from kickoff to launch, including identity, copy, design, analytics, conversion tracking, client playbooks, paid creative, and launch video.

Repaired pixel and server-side conversion tracking, raising match quality to 8.0 out of 10, then managed Meta and Google programs, creative direction, and executive reporting. Gross revenue increased 84% in month one compared with the same month a year earlier, and 86% of customers were new to the brand.

Built the positioning and messaging system, wrote the funnel copy, directed paid creative and photography, and brought the new website together as one connected experience.

Built a fixed weekly rhythm across social, SEO, blogs, landing pages, and sales outreach. AI-assisted workflows help plan, draft, and stage the work. Human review stays in front of every publish.

Built executive-grade reporting packages with 18 automated checks before a report reaches a client. The system applies editorial standards shaped by real client feedback across multiple review cycles.

Built a consistent system for statements of work, agreements, proposals, sales decks, and one-pagers, so the materials are ready when a conversation becomes an opportunity.

Daily briefs compile on schedule, client context stays current, and routine handoffs start from live information. The system handles the plumbing so people can spend more time on the decisions.

A decade of work across brands, industries, and teams.

The first row is the brands and clients I’ve worked with throughout my career. The second is what I’ve built myself, from working prototypes to products in market.

Brands and clients behind the experience

Global, national, regional, and local

17 clients

Things I’ve built and shipped

Products, prototypes, and operating systems

Built by doing

Client experience

Brands and clients behind the experience

Global, national, regional, and local.

17 clients

Built by doing

Things I’ve built and shipped

Products, prototypes, and operating systems.

Four builds

The decade of experience underneath the new marketer

NowFive chaptersStart

2026-Present Freelance marketing practice Strategist + builder

Turned the space between chapters into a working lab for modern marketing.

Served clients directly and built a freelance marketing practice around real briefs, budgets, deadlines, and results.
Designed and operated the systems that connect strategy, production, quality, and performance.

Chapter 1 of 5

2023-2026

Roar Media Account Supervisor

Became the primary client lead across integrated programs, launches, and major live moments.

Directed Formula E’s first race at Hard Rock Stadium with a $250K local budget and a near sell-out crowd.
Led Assist Card’s U.S. launch on an approximately $500K annual budget and nearly doubled performance and revenue year over year.

Chapter 2 of 5

2022-2023

Zimmerman Advertising Account Supervisor

Led local strategy and digital marketing at national scale for McDonald’s.

Managed more than $12M across television, radio, streaming, and social media.
Helped develop strategies that lifted McDonald’s app usage nearly 25% year over year.

Chapter 3 of 5

2021-2022

Eighty West Account Manager, Contract

Moved closer to performance, cross-functional delivery, and measurable growth.

Led teams across design, development, paid media, and client success.
Connected creative work to targets established up front.

Chapter 4 of 5

2016-2021

ISL Agency Coordinator to Marketing Director

Learned the business from both sides: win the work, then lead it.

Led agency marketing and client campaigns for Nike, FC Barcelona, and Soccer.com.
Delivered more than $3M in sponsorship and ticketing revenue.

Chapter 5 of 5

Scroll to move through the five chapters.

The new range

Marketing experience, expanded by what modern technology makes possible.

I bring more than a decade of marketing experience, judgment, and curiosity to the work. Modern emerging technologies have made the digital possibilities feel almost limitless. I can move from strategy into the website, product, automation, reporting, creative, or system behind it while staying focused on the people and business result it needs to serve.

Production websites.
Web apps on real databases, with test coverage.
A native mobile app in Apple’s TestFlight beta, now being prepared for a public App Store release.
Analytics and tracking installs wired to conversion events.
Automations that run every morning on schedule.
AI-produced video cut for every format.

That combination has changed what I can contribute. The experience still guides the decisions. The technology gives me more ways to bring them to life and see the result.

How it connects

Tools and products change. But the foundation remains.

I stay curious and keep learning because the tools available to marketers are changing fast. It’s not about chasing every new product. It’s about knowing what can improve the work and how to connect the right tools into a system that gets results.

Strategy + intelligence

Claude + agent workflows · Claude Cowork · Claude Design · GPT family · Codex · Perplexity · Firecrawl · Higgsfield.ai · Multi-agent orchestration · Custom skills + persistent memory · APIs + integration protocols

Build + ship

HTML · CSS · JavaScript · Astro · Next.js · Vercel · Supabase · Playwright · SVG · WebP · TestFlight · Apple Developer · Shopify · WordPress · Wix

Measurement + media

Google Analytics · Google Tag Manager · Google Ads · Meta Ads Manager · LinkedIn Campaign Manager · Looker · Tableau

CRM + automation

HubSpot · Marketo · Klaviyo · Segment · Zapier · Airtable

Creative + collaboration

Notion · Adobe Suite · Google Workspace · Microsoft Suite · Excel · Asana · Monday.com · Trello · ClickUp · Slack

Beyond the work

Athlete turned marketer.

Soccer shaped how I work long before marketing did. I played NCAA Division I and II while earning my bachelor’s and master’s degrees. It taught me to read the field, compete, adjust, and understand that every role matters.

Today the game still shows up in how I lead, how I build, and how I think about teams. Off the field, I’m running, raising a young family, and chasing my son around Coconut Grove.

SoccerRunningFamilyCoconut Grove

The next move

If your team is looking for a more modern way to turn marketing strategy into results, let’s talk.

I’m interested in agencies, teams, and partners who want stronger strategy, more connected systems, and less distance between an idea and the result. If you’re building toward that, I’d like to hear what you’re working on.

Emailbaileyte101@gmail.com Phone(864) 640-6558 LinkedIntimothybailey1 ResumeDownload my resume

Start a conversation

The assignment. My role. What shipped.

Three real examples from the current site, stripped back to what a hiring manager or partner actually needs to understand.

Client project

Youth soccer tours company

Brand, website, launch. The whole thing.

A complete rebrand and production website, taken from kickoff to live.

BrandWebsiteAnalyticsLaunch

OutcomeFull brand and website launched in production.

The assignment

Build the brand and launch platform.

Create a complete identity and digital home for a youth soccer tours company.

My role

Lead it end to end.

Positioning, identity, copy, design, website production, analytics, launch creative, and client review.

What shipped LIVE

A complete brand and production website launched in the world.

Why it matters

It shows the range to move from a blank page to a complete working launch.

Soccer tours project selected.

Build a marketing system that works together.

Strategy decides what matters. Execution gets it into the world. Measurement shows what to improve. Catch each moving piece and connect the three parts into one practical operating system.

0 / 9 parts connected Waiting for a working system

Drag a piece, tap it to auto-place, or focus it and press Enter.

Strategy Direction

Positioning Direction

Offer Direction

Creative Creative

Media Execution

Web Execution

Analytics Measurement

AI Measurement

Reporting Measurement

If your team is rethinking how marketing gets done, I want to hear about it.

Start a conversation